PepsiCo Forms Global Partnership with Mercedes-AMG Petronas F1 Team for 2026

PepsiCo has announced a significant global partnership with the Mercedes-AMG Petronas F1 Team set to begin in 2026. This collaboration involves PepsiCo's top brands, Gatorade, Sting, and Doritos, marking the first such alliance with a Formula 1 team. The partnership aims to leverage Formula 1's expanding audience and align PepsiCo's brands with the sport's dynamic momentum.

Gatorade will introduce its hydration expertise to the F1 paddock, benefiting team drivers like George Russell and Kimi Antonelli. The partnership also strengthens fan engagement through tailored activation events featuring these prominent drivers.

With its strong presence in emerging markets, Sting is set to energize the fanbase by connecting with younger audiences. Simultaneously, Doritos will enhance the racing weekend excitement with unique, flavorful experiences.

This collaboration reflects a shared commitment to performance and innovation between PepsiCo and the Mercedes-AMG Petronas F1 Team, aiming to boost the experience for both athletes and fans globally.