EQ Works Enhances ClearLake Platform with AI Audience Segments

EQ Inc., a prominent player in AI and data-driven solutions, has expanded its ClearLake platform. The enhancement introduces AI-powered audience segments that feature 90 prebuilt categories, including Generational, Life Stage, and Lifestyle groups. This development is anchored in EQ's real-time Canadian data ecosystem, allowing marketers to transition from research to campaign activation up to three times faster. The ClearLake platform already includes Real Estate Site Selection and Operator Performance capabilities.

ClearLake's new audience segments leverage daily updates from Canada's largest transactional panel and mobile movement data. These insights foster a dynamic understanding of consumer behavior, contrasting with older models based on static census data. The platform demonstrates notable improvements in engagement rates, achieving an 88% increase compared to traditional methods. EQ Works aims to continue expanding ClearLake's capabilities, solidifying its position in the SaaS market.