OPPO and Discovery Channel Foster Cultural Diversity on World Day

On World Day for Cultural Diversity, OPPO reaffirms its commitment to cultural preservation with its global initiative, "Culture in a Shot," in collaboration with Discovery Channel. Launched in 2024, the initiative has documented cultural moments in 15 countries, aiming to celebrate diversity through OPPO's imaging technology.

Operating in over 70 countries, OPPO explores global festivals under the theme "Celebrate the Moment." It captures iconic events, such as the Venice Carnival, Kazakhstan's Nauryz, and Brazil's football culture, highlighting younger generations keeping traditions vibrant through its smartphone technology.

OPPO's initiative extends globally, encouraging community participation in cultural documentation. The #OPPOCultureChallenge on TikTok invites creators to share cultural expressions. The journey continues, with OPPO and Discovery exploring more global festivals.