Obiz© announces the strategic acquisition of HA PLUS PME

The Obiz© group, specializing in relationship marketing, has unveiled its strengthening strategy with the planned acquisition of HA PLUS PME, a major player in the field of group purchasing for VSEs, SMEs and mid-sized companies. This operation financed entirely by own resources should be finalized in the second quarter of 2024, strengthening Obiz©'s position in the negotiation of offers for companies.

HA PLUS PME, established since 2010, has distinguished itself with an efficient purchasing platform model, allowing its 35,000 members to make significant savings. With a turnover of €3.4 million in 2023 and an EBITDA margin greater than 20%, the solidity of HA PLUS PME ideally complements the services of Obiz©, anticipating significant synergies, particularly in the improvement offers to local businesses and optimized management of operational expenses.