NFON Continues Transformation, Appoints Chief Revenue Officer

NFON AG, a leading European provider of integrated cloud business communications, announced a key development in its transformation process. The company has appointed Merano Mettbach as Chief Revenue Officer (CRO), consolidating its sales and marketing functions under a single role. This move aims to drive more dynamic revenue growth and higher efficiency.

The former Chief Commercial Officer, Gernot Hofstetter, has departed, and the position will not be filled again. The centralization of revenue generation processes under Mettbach's leadership will focus on integrating marketing, sales, partner operations, and revenue management. This strategic shift is intended to create a uniform revenue approach to sustain NFON's growth momentum.

Merano Mettbach will spearhead the new revenue strategy, ensuring that all customer- and partner-related activities aim to maximize revenue. This new structure aligns with NFON’s strategic growth pillars: innovative product development, sales excellence, and strengthened partnerships.

This change is part of NFON's broader strategy to cement its position as a market leader in cloud business communications.