NAGRAVISION Expands Partner Ecosystem with Evergent

NAGRAVISION, part of Kudelski Group, has enhanced its partner ecosystem by integrating Evergent to boost multi-service commercialization. This strategic move aims to offer personalized consumer experiences, thereby optimizing revenue and retention strategies.

Based in Cheseaux-sur-Lausanne, Switzerland, and Phoenix, USA, NAGRAVISION announced on October 14, 2024, its partnership with Evergent, a leader in customer management for streaming services. The collaboration targets operators' needs for varied entertainment options, providing segmented offers and consumer targeting through Evergent's subscription management capabilities.

Stéphane Le Dreau, NAGRAVISION's SVP, emphasized the importance of this partnership in meeting evolving consumer demands. The integration with Evergent supports a rapid scale-up of personalized offers, enhancing consumer engagement.

The OpenTV Video Platform from NAGRAVISION is central to this initiative, offering customized streaming experiences enhanced by AI and gamification. Both companies aim to leverage this partnership to explore growth opportunities within the industry.