Mister Spex SE Appoints Francesco Liut as New Chief Commercial Officer

Mister Spex SE has appointed Francesco Liut as its new Chief Commercial Officer (CCO). The role will be effective from August 1, 2024. Francesco Liut will manage both online and retail operations, covering Marketing, Category Management, Product, and Data. He joined Mister Spex on June 1, 2024, and has already brought valuable expertise in marketing and supply chain management.

Liut's appointment aligns with the company's strategic realignment following the departure of founder and CEO Dirk Graber. Stephan Schulz-Gohritz will assume interim responsibility from July 31, 2024. Liut previously led marketing at Luxottica, handling brands like Ray-Ban and Oakley, and held senior roles at Sunglass Hut within the EssilorLuxottica Group.

Francesco Liut expressed enthusiasm about his new role, emphasizing innovation and customer experience as key focus areas. Stephan Schulz-Gohritz and Tobias Krauss, Chairman of the Supervisory Board, praised Liut's extensive experience and strategic prowess in driving growth and optimizing processes.