MGI – Media and Games Invest SE Announces Record Revenues for February 2024

MGI - Media and Games Invest SE, a key player in the advertising technology sector, has reported a noteworthy performance in February 2024, achieving record revenues alongside a 25% organic growth. This uptick signifies a robust upward trend, marking a significant leap from the 1% growth observed in Q2 2023 to 25% in February 2024. The company attributes this vigorous growth to several strategic moves, including the successful acquisition of new customers, especially large blue-chip clients, and recovering advertising budgets from existing clients post the economic downturn in 2022/2023.

Moreover, MGI’s focus on innovation, particularly its AI-powered, privacy-first advertising solutions, has positioned it as a frontrunner in the ID-less targeting domain. This approach not only caters to the rising demand for privacy-compliant advertising options but also reflects the company's commitment to adopting future-ready technologies. CEO Remco Westermann highlighted the company's dedication to developing solutions that respect consumer privacy while ensuring the effectiveness of advertising campaigns, expressing optimism for future growth and product launches.