MGI Announces Rebranding to "Verve" and Emphasizes Strategic Transformation

MGI - Media and Games Invest SE, a leading digital media company, announced its plan to rebrand as “Verve,” pending approval at the Annual General Meeting (AGM) scheduled for June 13, 2024. This change underscores the completion of MGI’s transformation into a premier AI-driven advertising platform, aiming to enhance efficiency for brands, agencies, and media suppliers. The decision reflects the company’s evolution and its focus on sustainable growth and innovation in digital advertising.

CEO Remco Westermann highlighted the strategic shift towards integrating AI technology to match media demand with supply, which has significantly expanded MGI’s customer base and improved cost efficiency. The rebranding to Verve is set to unify the company’s brand identity, streamline positioning, and enhance market presence. The company’s gaming subsidiaries will maintain their individual branding but will continue to support the overarching media strategy.

The transformation aims not only at financial growth but also at improving the advertising landscape. Verve is positioned to offer more responsible advertising solutions, emphasizing transparency and effectiveness in a fragmented market. The unified brand identity is expected to strengthen partnerships, foster direct relationships with brands and agencies, and leverage data-driven strategies for better client outcomes.