Merge Unveils Bold Rebrand From Barney, Cementing Its Leadership in a Booming M&A Market

Merge, previously known as Barney, has revealed a significant update to its brand identity, marking a new era of innovation in the M&A sector for agency acquisitions. Located in Manhattan, NY, the firm is led by entrepreneur Amanda Dixon and is recognized for its revolutionary approach to M&A, having facilitated over 200 agency transactions. With a team of 35 experts, Merge aims to redefine the acquisition process through enhanced valuation, strategic partnerships, and the use of technology.

The rebranding goes beyond a name change, highlighting Merge's commitment to setting new industry standards and offering innovative solutions. Amidst a thriving market for agency transactions, Merge's rebrand is a strategic move to align its operations and identity with the dynamic needs of its clients and the market. Dixon's vision for Merge includes disrupting the traditional M&A model by focusing on agencies without tangible assets and leveraging a nationwide buyer pool for efficiency and enhanced service.

As the market for small to mid-sized agency transactions sees remarkable growth, Merge is at the forefront, ready to guide agencies through this positive momentum. The rebrand signifies not only a transformation in appearance but also an alignment with the firm's groundbreaking endeavors and values. Merge's clients can expect continued excellence and support as the firm ventures into this new chapter with a reinvigorated brand identity.