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MedMira Appoints New VP of Commercial Operations

MedMira Inc. has announced the appointment of Nicole Crenshaw as Vice President of Commercial Operations. This strategic move aims to bolster the company's leadership team as it targets growth in North America. With over 25 years of experience in Clinical Diagnostics, Ms. Crenshaw is well-equipped to support MedMira's expansion initiatives.

Ms. Crenshaw's extensive background includes roles at Roche Molecular Diagnostics, Cepheid, and Bio-Rad Laboratories, focusing on business development and sales. Her expertise in strategic account management and government contracts positions her as a key player in MedMira's growth strategy.

CEO Hermes Chan emphasized her role in navigating federal contracts and expanding the company's impact, particularly in STI diagnostics. Ms. Crenshaw's leadership is expected to drive commercial growth and enhance market share.

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