Médiaperformances and VusionGroup Announce Strategic Partnership to Innovate Retail Media

Paris, September 18, 2024 - Médiaperformances, a leading player in omnichannel Retail Media in France, and VusionGroup (Euronext: VU, FR0010282822), a global leader in digitalization solutions for physical commerce, have announced a strategic partnership. This collaboration aims to create a SaaS platform leveraging IoT technologies to deliver and monitor in-store Retail Media campaigns.

This partnership merges Médiaperformances' expertise in omnichannel Retail Media with VusionGroup's innovations in smart labels, IoT, and digital solutions. The new Retail Media IoT Cloud platform will offer advanced solutions addressing the need for efficiency and sustainability in retail, radically changing the in-store Retail Media model.

The platform will tailor advertising campaigns to individual stores and sales areas, enriching customer experiences while reducing ecological footprints. Automation and optimization of in-store media operations will reduce waste and enhance energy efficiency. The platform's flexibility will allow for self-service or managed monitoring adapted to regional needs.

Médiaperformances and VusionGroup aim for rapid market penetration in France, with international ambitions to provide retailers globally with this innovative, sustainable solution. Leaders from both companies highlight the potential for this partnership to revolutionize retail media with cutting-edge, responsible practices.