Mark Mastrov and Adam Sedlack Join Alta Global Group Advisory Board

Alta Global Group, a leading technology company focused on converting fans to active participants, announced the addition of Mark Mastrov and Adam Sedlack to its Advisory Board. Mastrov, the founder of 24-Hour Fitness and UFC Gym, brings his extensive experience in the fitness industry. Sedlack, the CEO of UFC Gym, also joins, adding his expertise to the board.

The appointments are aligned with Alta's current growth phase. Mastrov and Sedlack's industry knowledge will be instrumental in scaling Alta’s products and programs globally. This move follows Alta's recent partnership with UFC Gym to roll out its offerings in over 150 UFC gyms worldwide. Additionally, MMA star Conor McGregor has joined Alta as a global ambassador and increased his ownership stake.

Nick Langton, CEO of Alta Global Group, expressed confidence in Mastrov and Sedlack's ability to accelerate the company's growth in the combat sports sector. They will join existing board members Todd Ruppert and Andy Stewart.