MARCA by BolognaFiere & ADM Reports Record Numbers at 22nd Edition

MARCA by BolognaFiere & ADM wrapped up its 22nd edition with unprecedented achievements in attendance, participation, and international reach. Over two days, the event attracted more than 25,000 professional visitors, marking a 9% increase from 2025. The exhibition space, spread across 10 halls, was entirely sold out, featuring 1,540 exhibitors, including 110 international companies, reflecting a 25% upswing in global participation.

This unique fair, centered on the collaboration between large-scale retailers and manufacturing partners, showcased the evolution of Private Label as a strategic driver in retail. Key highlights included the MARCA Fresh section and MARCA Tech, emphasizing the comprehensive supply chain coverage.

The event attracted over 300 strategic buyers from 30 countries, underscoring its global significance. The MARCA series is set to continue with upcoming events in Poland and China, further expanding its international footprint.