Major Fitness Unveils New Military-Inspired Logo as Part of Rebranding Initiative

Major Fitness, previously known as Major Lutie, introduced a new logo influenced by military designs as a key element of its 2024 rebranding strategy. The updated logo features a shield emblem and a star, reflecting the company's commitment to providing robust support and guidance to its fitness-conscious consumer base.

The redesigned logo will be featured on new product releases, including the popular Spirit B52 Smith Machine. This change is part of Major Fitness' broader effort to refresh its brand identity, which will also include updated packaging, a revamped website, and new marketing campaigns.

As the updated logo rolls out across the United States starting today, Major Fitness emphasizes that the quality and value customers expect will remain consistent. The company invites customer feedback on the new design through their website and social media platforms and is focused on supporting customer fitness goals with high-quality products and a renewed brand promise.