Mad Fish Digital Appoints Marcella Wentz as New President

Mad Fish Digital has elevated Marcella Wentz, the former Vice President of Operations since 2015, to the role of President. The announcement was made on March 13, 2024, marking a significant leadership change for the Portland-based digital marketing agency. Wentz is set to manage the company's growth and operations, focusing on digital strategy, paid media, and creative, among other areas.

With a ten-year tenure at Mad Fish Digital, Wentz has undertaken various roles, contributing to the agency's development and culture. In her statement, Wentz expressed enthusiasm to foster growth while maintaining a values-driven approach in the digital marketing sphere. Her prior contributions include spearheading Performance Management Systems, B Corporation initiatives, and improving service delivery.

CEO and co-founder Ben Herman and CFO and co-founder Corrie Herman both praised Wentz's leadership and contributions to the agency. Wentz, an SHRM Certified Professional, also actively participates in the broader community, speaking at conferences and engaging in personal interests such as horseback riding and baking.