M6 Group's 2024 Financial Performance: Streams and Cinema Drive Stability

The M6 Group's consolidated revenue for 2024 stood at €1,311.2 million, maintaining stability compared to the previous year. Key highlights included the successful launch of the M6+ streaming platform and significant gains in cinema operations. Streaming revenue grew significantly, up 34.2%, reaching €100 million. Despite a stable advertising revenue at €1,061.6 million, video advertising experienced mixed results, with a first-half increase but a second-half decline due to market uncertainty.

EBITA fell to €242 million, impacted by investments in streaming and a sluggish video advertising market in the latter half of the year. Nonetheless, the Group maintained its operating margin goal of 18.5%. While there were no major asset disposals like in 2023, the Group did see a reduction in business combination expenses. M6 Films achieved a record with 31.44 million admissions, illustrating robust cinema performance.