LUX's 'Shake For Change' Campaign Launches in China

LUX has introduced its innovative 'Shake For Change' campaign in China, focusing on empowering women to reclaim their identities. This digital experience lets women transform their names as a declaration of self-expression. The campaign addresses the issue of gender bias in names, revealing the deep cultural expectations and disappointments tied to them.

The 'Shake For Change H5 experience' is available on platforms like WeChat and Weibo. Users can discover new name inspirations, fostering a journey of self-identity. LUX also introduced the New Women's Font, inspired by the Nu Shu script, celebrating women's resilience throughout history.

The initiative employs AI to craft meaningful names, preserving their essence while symbolizing new beginnings. Influential voices across China have embraced the campaign, highlighting the significance of self-defined identities. LUX aims to foster a community where women redefine their futures with empowerment.