LQR House Inc. to Change Ticker Symbol to "YHC"

LQR House Inc., an e-commerce platform in the spirits industry, will change its ticker symbol from "LQR" to "YHC" on the Nasdaq Capital Market on December 16, 2024. This change reflects the strategic direction set by new board members Yilin Lu and Hong Chun Yeung, who aim to expand profitability and leverage their capital market expertise, particularly in Asia.

The symbol "YHC", meaning "one bottle" in their language, symbolizes LQR House's commitment to cultural unity through shared experiences in spirits. CEO Sean Dollinger expressed confidence in this strategic shift as a step toward long-term shareholder value and global engagement.

This rebranding underscores LQR House's focus on innovative e-commerce solutions and strengthening its market presence.