LQR House Inc. Appoints New Chairman and Board Member

LQR House Inc., a niche ecommerce platform in the spirits industry, has announced significant leadership changes. Mr. Lijun Chen joins as Chairman and Dr. Jing Lu as a board member, bringing vital expertise to the company. These appointments signify LQR House's strategic growth phase, leveraging Mr. Chen's and Dr. Lu's extensive backgrounds in international trade, financial leadership, and strategic investment.

Mr. Chen's career spans sectors such as real estate and biotechnology. He co-founded Fuli Real Estate Development and later founded Hebei Jiujiukang Biotechnology. Meanwhile, Dr. Lu's career includes roles at Nasdaq-listed corporations and academic positions in economics.

Their appointments follow the resignations of Gary Herman and James Huber, who expressed confidence in the new leadership. LQR House is poised for continued growth in the spirits e-commerce market under their strategic vision.