Logo Brands Adds Six Renowned Universities to Strategic Partnership Program

FRANKLIN, TN / ACCESSWIRE / May 28, 2024 / Logo Brands, Inc. has signed six strategic licensing agreements. The company will produce exclusive merchandise for the University of Montana, East Carolina University, the University of Pittsburgh, the University of Maryland, the University of Arkansas, and the University of Memphis. The contracts range from five to 10 years.

The agreement grants Logo Brands exclusive rights to manufacture and distribute tents, chairs, stadium seating, soft-sided coolers, tables, and inflatable sports balls for these universities. Additionally, ECU, Memphis, and Maryland will include throws in the exclusive rights.

Kris Talley, SVP of Sales and Licensing, expressed excitement about the new partnerships. Logo Brands will use its relationships with major national retailers and on-campus bookstores to maintain product distribution nationwide.

This expansion brings Logo Brands's Strategic Partnership Program to 44 universities across various conferences, enhancing marketing impact and fan engagement through tailored initiatives.