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Lenzing Partners with TreeToTextile for Sustainable Fiber Innovation
Lenzing AG has taken a significant step towards sustainability by acquiring a minority share in TreeToTextile AB, forming a partnership with major players like H&M Group and IKEA. This collaboration aims to pioneer the production of next-generation cellulose fibers, potentially transforming the textile sector.
Lenzing, known for its sustainable cellulose fibers like TENCEL™ and ECOVERO™, sees this alliance as key in advancing its environmental goals. The partnership aligns with its strategic commitment to innovation and lowering ecological impacts.
TreeToTextile, established in 2014, focuses on sustainable fiber production and is expanding with a demonstration plant to scale up operations. The partnership will leverage Lenzing’s expertise, enhancing TreeToTextile’s market readiness.
The transaction, pending regulatory approval, underscores a shared vision for a sustainable textile industry, aiming for market execution by mid-2025.
R. P.
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