Kidoz Thrives as COPPA 2.0 Approved by US Senate Forcing Platforms to Adopt Safe Advertising for Under 17s Online

VANCOUVER, BC / ACCESSWIRE / July 31, 2024 / Kidoz Inc. (TSXV:KIDZ), a mobile AdTech developer, announced its support for COPPA 2.0, the updated Children's Online Privacy Protection Act. The U.S. Senate approved the bill with overwhelming bipartisan support.

The new regulations aim to protect children's online privacy and present growth opportunities for Kidoz and its partners. Prohibiting targeted advertising for users under 17 benefits child-friendly ad platforms like Kidoz.

Kidoz specializes in contextual advertising, which prioritizes child safety and privacy. CEO Jason Williams emphasized the company's alignment with the government's efforts to safeguard children online.

With COPPA 2.0 limiting social media platforms' ability to target teens, developers must seek safe monetization strategies. Kidoz provides a solution with its safe advertising platform for this demographic.

Kidoz's advanced technology delivers relevant, age-appropriate ads without compromising privacy, ensuring compliance with COPPA 2.0 while maintaining revenue for partners.