Kering Unveils ReconKering Strategy for Luxury Leadership

On April 16, 2026, Kering announced its new strategy, ReconKering, during its Capital Markets Day in Florence, Italy. This initiative aims to reignite desirability, enhance operational excellence, and establish Kering as a leader in the evolving luxury market. ReconKering is a response to challenging market dynamics, focusing on brand desirability and a disciplined operating model that leverages the strengths of its Houses and Group platform.

The plan includes distinctive strategies for Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Kering Jewelry, Kering Eyewear, and Kering Next. Each brand will focus on its unique identity to drive growth and expand its market reach, with significant emphasis on regions like Asia.

ReconKering also introduces a new Group platform focused on industry, client, technology, sustainability, and support functions. Kering aims for disciplined execution of its financial outlook, targeting structural improvements in profitability, Return on Capital Employed (ROCE), and capital efficiency over the mid-term.