Kaley Blades Launches PropTech Marketing Consulting Firm - Halo Effect Inc.

Kaley Blades, previously Director of Marketing at Compass, has inaugurated her marketing consultancy, Halo Effect Inc., situated in New York. This initiative is aimed at fostering growth among PropTech companies, predominantly targeting B2B SaaS entities in the Property Technology arena, with annual earnings between $1M and $50M.

Halo Effect Inc. endeavors to support PropTech CEOs and founders in elevating their revenue, brand visibility, and profitability through bespoke advisory or comprehensive execution services. With Blades' profound experience, the firm positions itself as a prime partner in aiding businesses during critical phases like growth, product launches, and market entrances, promoting efficient scaling and branding solutions under one roof.

Addressing the contemporary challenges of achieving profitable growth, Blades offers flexible month-to-month contracts and competitive rates, aiming to alleviate concerns regarding long-term commitments in growth partnerships. Furthermore, her newly introduced free newsletter, "The PropTech Marketer," seeks to empower PropTech businesses with actionable insights on demand generation and marketing strategies through case studies, interviews, and trend analyses.