Kaitlyn Witman Named Sole CEO of Rainfactory

Rainfactory, a prominent eCommerce marketing and advertising agency, has announced Kaitlyn Witman as the new sole CEO, following the departure of co-founder Janielle Denier. This change marks the completion of a leadership transition that began in Q4 2023. Denier will now embark on a new entrepreneurial venture.

With Rainfactory nearing its 10th anniversary, Witman takes over the reins at a significant moment for the company. Celebrating a decade of business on May 5, 2024, Rainfactory has shown substantial growth, recently adding esteemed clients like Philips Projection and Logitech Education. Under Witman's leadership, the agency aims to continue expanding and adapting its offerings in the dynamic eCommerce space.

Witman, who co-founded Rainfactory and has steered its expansion since May 2014, holds an MBA with concentrations in Entrepreneurship and Finance from the University of Washington. She steps into her new role committed to fostering innovation and resilience within the company.