Justin Rose Pioneers Mustard Golf as Brand Ambassador

Mustard announced its venture into golf, appointing world-renowned golfer Justin Rose as the brand ambassador. Rose, a U.S. Open and Olympic champion, will play a pivotal role in integrating Mustard's AI-powered coaching platform into the golfing realm. The golf community anticipates the beta launch of the Mustard Golf app on April 23, 2024, followed by the full application release during the summer.

Mustard, originally notable within baseball and football for its innovative AI coaching, is extending its technology to cater to golfers. Rose, an investor in the company and the first ambassador from the sport, emphasizes the app's potential to redefine golf training by offering personalized improvement plans based on AI analysis. The company's co-founder, Dr. Tom House, alongside Rose's notable coaches, Jason Goldsmith and Mark Blackburn, have collectively contributed to developing this tailored golf improvement tool.

House's significant coaching background and expertise in rotational sports lend credibility to Mustard Golf's promise of enhancing players' swings through comprehensive analysis and custom training programs. The app functions without the need for additional sensors, analyzing users' swings against a database of elite golfers to offer bespoke improvement suggestions. Mustard's commitment to accessible, top-tier training is echoed by CEO Rocky Collis, who expressed enthusiasm about Rose's long-term involvement and contribution to the product.