Jiangxi's Cultural and Tourism Promotion Event in Malaysia Showcases Regional Splendor

The Jiangxi Cultural and Tourism Promotion event was launched on April 18 in Kuala Lumpur, Malaysia, at the China Cultural Center. Named "Jiangxi's Scenery is Unique," this event marks a significant milestone in cultural and tourism exchange between Malaysia and Jiangxi province, China. The ceremony highlighted Jiangxi's influential arts, especially calligraphy and ceramics, and unveiled its abundant travel destinations.

Yin Hong conveyed optimism for deeper cooperation in cultural and tourism sectors. Dato Sri Tiong King Sing, Malaysia's Minister of Tourism, Arts, and Culture, expressed the significance of the event in increasing Jiangxi's global prominence, thereby enhancing mutual economic growth. Jiangxi was described as a region rich in natural beauty and historical heritage, intensifying visitor interest from abroad.

The promotion highlighted Jiangxi's diverse landscapes and historical sites, including UNESCO World Heritage Sites and its renowned porcelain capital, Jingdezhen. New initiatives to attract visitors, such as thematic tourist routes and subsidy policies specifically for Malaysian tourists, were also introduced, aimed at enhancing the visitor experience.