Ipsos Adjusts 2024 Outlook Amid Slowdown in Key Markets

Paris, October 15, 2024 - Ipsos, a leading market research firm, has revised its 2024 organic growth target to approximately 1% following a slower-than-expected third quarter. The company reported third-quarter revenues of €591 million, marking a modest growth of 0.5%, with organic growth slightly declining by 0.1%.

Despite this, Ipsos remains committed to its operating margin target of 13% due to improvements in gross margin and sound financial management. The company’s robust performance in Continental Europe, the Middle East, and Latin America is counterbalanced by a slowdown in France and certain Asian countries.

The US market presents significant challenges, impacting overall results, though excluding US figures, the group achieved an organic growth of 5.6% year-to-date. Ipsos has initiated its “Horizons 2030” strategic review, with findings expected by summer 2025.