Invibes Advertising: A first half of 2025 under the sign of strategic reorientation

Invibes Advertising recorded revenue of €10.0 million in the first half of 2025, a decrease of 15.1% compared to the previous year. This reduction is explained by a complex market, intense competition, and more cautious advertisers.

Faced with these challenges, Invibes has refocused its strategy on key European markets by gradually closing its initiatives in other markets. This is accompanied by an organizational adjustment with a net reduction of 50 positions.

At the same time, Invibes launched "Fusion," an innovative advertising solution using generative AI. This technology aims to improve campaign performance through a synergy between automated content creation and targeting optimization.