Interactive Strength Inc. to Acquire Germany's Sportstech

Interactive Strength Inc. (NASDAQ:TRNR) has announced a binding agreement to acquire Sportstech, Germany's largest connected-fitness company. Sportstech, founded in 2012, has serviced nearly 3 million customers without external capital and continues to grow profitably. The acquisition aligns with TRNR's strategy of integrating profitable businesses to enhance shareholder value in the global health market.

The transaction, expected to close by April 1, 2025, aligns two complementary fitness companies in top markets: the US and Germany. The acquisition promises to immediately benefit TRNR's financials, with Sportstech's expertise aiding TRNR's growth beyond core markets, especially in the US.

TRNR CEO Trent Ward highlights the strategic fit of Sportstech’s profitable ecosystem, while Sportstech CEO Ali Ahmad anticipates leveraging TRNR's resources and Nasdaq presence for market expansion. The stock-based deal involves no cash payment, and Ahmad will join the TRNR board post-closing, solidifying the partnership.