INFUSE Partners with 6sense to Enhance Omnichannel Demand Intelligence for B2B

INFUSE, a global leader in B2B demand performance, has unveiled a strategic partnership with 6sense, which specializes in B2B pipeline management platforms. This collaboration aims to transform how businesses activate demand and convert pipeline into revenue by integrating powerful buyer intelligence and omnichannel solutions.

The partnership allows mutual clients to utilize 6sense's in-market buyer intelligence with INFUSE's omnichannel demand activation solutions, optimizing engagement throughout the buying stages. This alignment promises to streamline the deployment of demand-generation tactics, enhancing the efficiency and efficacy of marketing strategies.

Elliot Smith, 6sense's Head of Partnerships, expressed enthusiasm about the partnership, highlighting the seamless integration that promises to revolutionize demand activation. Alexander Kesler, Founder and CEO of INFUSE, emphasized the commitment to pushing the innovation envelope in B2B marketing.

The combined offering leverages advanced analytics and AI to deliver contextually relevant content, ensuring that marketing messages reach the right audience at the right time, ultimately contributing to increased efficiency in content marketing and revenue generation.