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Ideon Media Named Exclusive Ad Representation Partner for Business Insider in Canada
Ideon Media, Canada's largest digital rep firm, has announced an exclusive partnership with Business Insider, a top business and tech news website. As the new ad representation partner for Business Insider in Canada, Ideon Media will manage all advertising sales and partnerships on Business Insider's digital platforms within the country.
Business Insider is trusted globally for its business and financial news, attracting 5.1 million unique Canadian visitors monthly. The site provides extensive coverage on topics such as business, finance, and technology, thus appealing to advertisers targeting affluent and influential audiences.
Orlando Reece, Business Insider's Global Head of Sales, expressed enthusiasm for expanding their audience in Canada. Kevin Bartus, President and CEO of Ideon Media, highlighted Business Insider's historical success and ongoing innovation, underscoring the value for advertisers aiming to reach a high-net-worth audience in Canada.
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