ICONSIAM's Songkran Festival Draws Over 2 Million Visitors

ICONSIAM's 'THAICONIC SONGKRAN CELEBRATION,' a 12-day event celebrating the Songkran Festival, has achieved a sensational turnout. Since its start, the event has already attracted tourists worldwide, surpassing its visitor targets midway. Held in Bangkok, Thailand, this festival capitalizes on the Songkran Festival's recent designation as an Intangible Cultural Heritage by UNESCO.

The festival showcases a blend of traditional Thai activities and contemporary cultural entertainment, aiming to deliver memorable experiences for both Thai and international tourists. The celebration features the Songkran Mahothorndevi Parade, the Bathing of the Buddha Sihing ritual, and Water Splashing festivities, all set against the scenic backdrop of the Chao Phraya River.

According to Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM, the event not only celebrates Thai culture but also plays a significant role in driving Thailand's economic growth during the 12-day festival period. With its rich cultural presentations and various entertainment options, ICONSIAM expects to welcome more than 2 million visitors in total by the event's conclusion on April 21, 2024.