Hy-Vee and Evergreen Podcasts Amplify INDYCAR Fan Experience with New Sponsorship

Evergreen Podcasts and Hy-Vee, Inc., announce a strategic collaboration aimed at enhancing the INDYCAR racing experience. As part of this partnership, Hy-Vee will sponsor the Pit Pass Indy, a podcast from Evergreen's dedicated motorsports platform, Pit Pass Motorsports®. This sponsorship aligns with both organizations' commitment to offering quality content for motorsport enthusiasts and further enriching the racing fan experience.

Douglas Bailey II, Director of Business Development at Evergreen Podcasts, highlighted the synergy between the organizations. He emphasized their shared goal to provide engaging content for motorsports fans. The collaboration is especially notable for Hy-Vee, a supermarket chain with a significant presence in the Midwest, as it promises increased brand visibility across multiple platforms. This includes not just the Pit Pass Indy podcast, but also sponsorship of headline musical acts during the 2024 Hy-Vee INDYCAR Race Weekend Concert Series, featuring artists like Kelsea Ballerini and Eric Church.

Both Evergreen Podcasts and Hy-Vee anticipate that this collaboration will greatly benefit the Pit Pass Indy podcast and the broader motorsports community by delivering superior content and experiences for racing fans.