Harley-Davidson Partners with Horizon Global for Media Strategy

Harley-Davidson has selected Horizon Global as its new global media partner following a comprehensive review. This partnership aims to unify Harley-Davidson’s media operations under one cohesive global model. The collaboration seeks to enhance transparency and consistency, facilitating the brand’s connection with existing and new riders worldwide.

Marcus Fischer, Chief Brand Officer at Harley-Davidson, emphasizes the synergy between the two teams, valuing Horizon's integrated media approach. Bob Lord, CEO of Horizon Global, acknowledges Harley-Davidson's success in transforming customer loyalty into a lifestyle movement and looks forward to driving measurable business growth for the company.

Horizon Global will oversee media strategies across diverse regions, including North America, EMEA, APAC, and LATAM. This decision highlights Horizon Global’s model, blending large-scale capabilities with agility to ensure effective, locally-relevant engagement.