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HomeToGo Becomes Main Sponsor of 1. FC Union Berlin
HomeToGo SE, the largest marketplace for vacation rentals, has announced a new sponsorship deal with Bundesliga’s 1. FC Union Berlin. Starting this season, HomeToGo will be the team's main sponsor, with its logo prominently displayed on the team's jerseys. The partnership will extend into the 2025/26 season, where HomeToGo will serve as a top sponsor and official travel partner.
The sponsorship includes not only advertising rights but also the development of fan-focused experiences at Union's home, Stadion An der Alten Försterei. Both organizations emphasize their connection to Berlin and commitment to creating memorable experiences for fans and travelers alike.
Dr. Patrick Andrae, HomeToGo CEO, expressed excitement about the partnership, highlighting shared values and goals. Union's Marketing Director, Bernd von Geldern, is optimistic about new projects arising from this collaboration.
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