USA, France, and Canada Top Travel Destinations in 2025

The USA, France, and Canada have emerged as the world's most-visited destinations for 2025, according to Holafly's Global eSIM & Travel Report 2025-2026. Revealed at the WTM London event, the report highlights that 44% of international travelers ventured abroad this year. The USA remains a strong draw, despite a reduction in international visitors from 79 million in 2019 to an expected 68 million in 2025. Its combination of vibrant cities and diverse landscapes continues to captivate.

France retains its allure with art, style, and heritage, while Canada gains popularity for its natural beauty and authenticity. Italy, Spain, and Australia join the ranks, offering cultural richness and outdoor adventures. Japan intrigues with its blend of tradition and modernity, while Portugal charms with its intimate yet global appeal.

The report also notes a trend towards discovery, with 46.4% of trips in 2025 being first-time visits, while traveler loyalty remains strong. Overall, the data portrays a global traveler seeking meaningful experiences, exploring destinations beyond single cities to entire countries.