HIESTAND and IP-SUISSE celebrate 30 years of collaboration for sustainable cereals

In 1994, HIESTAND produced its first breads with IP-SUISSE flour, marking a turning point for sustainable agriculture in Switzerland. From May to September 2024, the two partners are celebrating these three decades of collaboration through various initiatives.

HIESTAND and IP-SUISSE have launched a ladybug-shaped bun and are committed to donating 10 cents per sale to a climate project targeting biodiversity. Part of the donations has already financed the planting of hedges in Neerach, creating habitats for local wildlife.

In addition, an innovative advertising campaign is being launched in a wheat field near Rothrist, allowing passers-by to see the anniversary logo. This initiative highlights the importance of sustainability and collaboration in Swiss agriculture.