Henien Advocates for Healthier Eating with Autoclave Technology

Henien, a brand focused on healthy eating, is reacting to challenges posed by processed foods by emphasizing natural and additive-free products. Based on insights from the World Economic Forum, the brand is using autoclave technology to extend the shelf-life of their food items. This technology also allows for the preservation of taste and quality, fostering better health outcomes and sustainability.

The company is eyeing expansions into European markets as a part of their growth strategy. Halil Üsame Kullemci, General Manager at Henien, highlighted the company's initiative called Henien Aid, which aims to combat food insecurity by providing nutritious meals to those in need, especially during Ramadan and other periods of heightened need.

In 2023, Henien distributed nearly one million meals, showing a significant impact on food accessibility. The company plans to continue its expansion into new territories, including Indonesia and other European countries, hoping to make healthier food options more widely available.