HelloFresh SE Reports Strong Q2 2025 Results

HelloFresh SE, a leading meal kit provider, announced strong Q2 2025 results marked by efficiency improvements and a renewed focus on customer experience. Revenue reached €1.7 billion, a 9.5% decrease year-over-year on a constant currency basis, reflecting strategic marketing discipline. Despite this revenue decline, the company achieved a 1.4 percentage point expansion in contribution margin, increasing to 27.3% thanks to enhanced labor productivity and cost reductions.

Adjusted EBITDA rose by 8.2% to €158.5 million, with a 9.3% margin, and adjusted EBIT grew by 20.8% to €101.4 million. Free Cash Flow increased to €113.6 million, contributing to a robust first half in 2025. HelloFresh is also expanding its share buy-back program to €175 million.

The company has revised its 2025 outlook due to currency fluctuations. Yet it remains optimistic, particularly about its 'ReFresh' strategy in the US, aimed at improving meal quality and variety.