Hearth Light Expands Efforts in Global Cultural Heritage Exchange

The 31st International Heritage Fair in Paris saw the participation of Hearth Light, a cultural entity from Aba, showcasing the Qiang New Year festival and other traditional practices. The event was held at the Carrousel du Louvre from October 29 to November 1, 2026. Hearth Light, incubated by Aba Tibetan and Qiang Prefecture and Qinxin Holdings, emphasized intangible cultural heritage.

Highlights included Qiang embroidery, sheepskin drum dances, and panda IP characters "Wenwen and Chuanchuan." The Aba Intangible Cultural Heritage Theme Park's development aligns with Hearth Light's mission of global cultural communication and collaborations. In partnership with the French Chinese Overseas Association, a European Center for Aba's heritage has been established.

Overall, Hearth Light's initiatives aim to integrate cultural resources and digital technologies, enhancing Aba's heritage's global presence. This expansion includes a focus on AI-driven cultural applications and potential international cultural ventures.