Hard Rock Cafe and Coca-Cola Unite for Global Music Contest

Hard Rock Cafe and Coca-Cola have introduced the Hard Rock Rising music competition, now spanning 34 countries and 64 venues. This initiative offers emerging artists a platform to launch their careers, bolstered by the historical stages of Hard Rock Cafes and Coke Studio's expertise in music production. Participants will engage in live performance rounds, with local fan votes propelling them forward. A final grand prize winner will receive a recording session, $10,000, and a performance opportunity at Hard Rock Orlando.

Applications for the competition are open until August 18, with live rounds scheduled in September and the global winner announced on October 5. Hard Rock Rising is augmented by a diverse lineup, including a specially curated menu and exclusive merchandise available at Rock Shops and online.

Beyond the competition, Hard Rock collaborates with Cult of Individuality to launch a themed apparel collection. This move further celebrates music and self-expression, aiming to connect with communities worldwide. Artists are encouraged to submit two original songs as part of their application to participate.