Haier's 2026 Global Fans Festival Blends Sports, Technology, and Community

Haier Group has launched the seventh edition of its Global Fans Festival under the theme "Champion Your Haier Life." The 2026 event, which started on November 20 in Liverpool, celebrates champions ranging from sports to daily life. Originally a social media campaign from 2019, the festival now encompasses global interactive events to strengthen connections with fans.

From December 17-21, Kuala Lumpur hosted a pop-up event featuring sports activities and smart lifestyle experiences. The festival aims to return value to Haier’s global fanbase and features over 100 events across 20 countries throughout the year, including Melbourne, Shanghai, and Paris.

Haier strives to expand its global reach, innovate participatory experiences, and foster deeper emotional connections with fans. With its market presence in over 200 countries, Haier continues to be a leading global brand in major appliances and smart technology.