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Haier Becomes Official Partner of Roland-Garros 2026
Haier, recognized as the world's leading brand in major home appliances for 17 years, has announced its partnership with Roland-Garros 2026. This collaboration highlights Haier's commitment to integrating premium technology into daily life, reinforcing their global sports strategy.
Antony Peart, Haier Europe's Director of Brand and Communications, noted the significance of this partnership in deepening Haier's involvement in sports. The French Tennis Federation President, Gilles Moretton, appreciated Haier's innovative contributions to the tournament experience, both at the stadium and beyond.
Haier's high-visibility presence at Roland-Garros includes showcasing the Horizon Collection, known for its innovations in cooling and food preservation. The Haier Motorhome at Place de la Concorde features live product displays, enhancing fan engagement. Haier's strategy now spans four major tennis events globally.
R. E.
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