German Companies Amongst Most Attractive Employers Worldwide

In the 2024 ranking of the world's most attractive employers, 12 German companies have secured positions. These include renowned names like adidas, Allianz, BASF, and Bayer. German firms stand out for their innovation, technology, job security, and work-life balance. The global analysis places Germany second, behind the United States, which has 37 companies listed.

Universum, an international employer branding consultancy, surveyed 144,000 students across nine major economies. These students, mostly from Generation Z, highlighted job security, high future incomes, and flexible working conditions as critical factors.

German employers are seen as particularly innovative, second only to American companies. This perception is vital amid economic uncertainty. The survey results are promising for the German labor market, emphasizing the need for international talent due to demographic shifts.

The full analysis is available for download at Universum's official website.