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GameSquare Teams Up with NFL for "NFL 4 THE FANS LIVE" Creator Series

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GameSquare Holdings, Inc. (NASDAQ: GAME) has announced a strategic partnership with the National Football League (NFL) to launch "NFL 4 THE FANS LIVE." This traveling creator roadshow will be a fan-first event series, combining key moments of the NFL season with interactive gaming and creator-driven content, all accessible to both in-person and online audiences during the 2024 NFL season.

Events under this series will feature diverse guest appearances, from NFL talents to mainstream entertainers, internet personalities, and gaming content creators. Each city stop will include live streaming capabilities, enabling fans worldwide to participate in the festivities. Brand partners will have multiple opportunities to engage through this platform.

Justin Kenna, CEO of GameSquare, expressed enthusiasm about the partnership, highlighting the NFL's commitment to reach youth and gaming audiences. Ed Kiang, NFL's VP of video gaming, believes GameSquare will play a key role in broadening the NFL’s engagement with new and existing audiences.

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