GameSquare Launches SpongeBob SquarePants Campaign on Fortnite

GameSquare Holdings, Inc. has unveiled its latest collaboration with Nickelodeon's SpongeBob SquarePants, introducing four immersive experiences on Fortnite. Zoned, a GameSquare company, and Paramount Game Studios partnered to bring the world of Bikini Bottom to life within Fortnite's platform. Fans can now explore custom-made islands featuring popular game genres such as Red vs Blue, Prop Hunt, Slap Fight, and Only Up.

This venture allows players to engage deeply with the iconic underwater world. Doug Rosen from Paramount emphasized the project's aim to authentically resonate with gamers and SpongeBob fans. Carlos Tovar of Zoned shared the excitement of working on such a meaningful project.

Zoned's expanding partnerships, including a recent collaboration on Topgolf Universe in Fortnite, signify strategic growth, with projections indicating revenue generation over $3 million for GameSquare. The initiative aims to bridge gaming with pop culture.