Fullintel Hosts Webinar on Effective Crisis Measurement Strategies

In today's tumultuous media climate, Fullintel is stepping up to aid PR practitioners in crisis management. On November 13, 2024, the company will host a 45-minute webinar titled "Crisis Measurement Strategies to Mitigate & Avoid Crises." This event aligns with AMEC Measurement Month and will provide vital strategies on handling reputational challenges through qualitative measurement and trust metrics. Led by Fullintel's Angela Dwyer and James Rubec, it promises cutting-edge insights derived from extensive research.

The webinar is crucial as brands face prolonged crises with damaging reputational impacts. Dwyer emphasizes that traditional metrics like volume don't suffice, and trust measurement is essential. Fullintel's recent study, in collaboration with Dr. Tyler Page, backs this by offering a data-driven framework for evaluating reputation.

Topics include using trust metrics as brand health indicators, the significance of trusted voices, and AI-powered issue benchmarking. These discussions are geared to empower brands to manage crises efficiently and preemptively, ensuring a robust media performance assessment.