FSD Pharma Announces New Packaging for Unbuzzd™ Beverage

TORONTO, ON – FSD Pharma Inc. has unveiled new packaging and a logo for its unbuzzd™ beverage, a product designed to promote alertness and aid the metabolism of alcohol. The new packaging, developed in collaboration with Six+One, features a vibrant color scheme and a design that targets a wide demographic, from college students to professionals.

The launch represents a major step in the product's commercial strategy, emphasizing a fun yet sophisticated branding approach. The design incorporates green and yellow shades, reflecting the citrus flavor of the beverage, and aims to appeal broadly across varying consumer bases.

John Duffy, CEO of Celly Nutrition, and Eric Rojas, Founder of Six+One, highlighted the blend of playful design and scientific formulation aimed at promoting responsible drinking. The new branding will be applied across various packaging formats including cans and powder sticks.

This initiative is part of FSD Pharma's broader strategy to enhance engagement and expand its market reach, coinciding with the expected product launch this summer. The firm continues to focus on innovative solutions in the biopharmaceutical and recreational beverage sectors.